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Tarte Says Be Good to Your Mother

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By: Jamie Matusow

Editor-in-Chief

Mother Earth, that is—but while the company’s latest offering is launching just in time for Earth Day, it’s equally appropriate on any day. Be Good to Your Mother (Earth) includes 24/7 natural lip sheers with SPF 15 and comes complete with a gold-embellished, reusable natural cotton tote ($35). The three 24/7s—Reduce, Reuse and Recycle—are wrapped in post-consumer recycled aluminum, which helps reduce environmental waste. All are paraben-, sulfate-, phthalate- and mineral oil free. Tarte reminds us that by using a cloth bag, we can save six plastic bags a week, 24 a month, 288 a year—and 22,176 in an average lifetime!

More info: www.tarte.com

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